Seven Starsセブンスター

Japan's full-flavour standard — heavier than Mevius, and built with the same discipline.

In production since 1969

Far East buys every product it reviews at retail. We take no money from tobacco manufacturers, run no affiliate links and sell nothing. Prices shown are indicative retail in the product’s home market.

Our notes

Seven Stars is what Mevius would be without the restraint. Fourteen milligrams of tar arrive as a genuinely rich, cocoa-edged smoke that the charcoal filter keeps just short of harsh, and the ash column is the firmest in this catalogue.

If you have written off Japanese cigarettes as polite, this is the correction.

What works

Rich cocoa note rare at this price
Firmest ash of any cigarette tested
Charcoal filter tames the tar load

What does not

Genuinely strong — not a starting point
Lingering room odour

Specifications

14 mg

Tar

1.2 mg

Nicotine

84 mm

Length

Pack

Full

Strength

Regular

Flavour

King size

Format

Charcoal

Filter

Tar and nicotine are the manufacturer or market-label declarations, measured by machine under ISO conditions. They do not describe what any individual smoker inhales.

Smoking kills. A high reader rating means people who smoke it like it. It does not mean it is safe, and no cigarette in this catalogue is safer than any other.

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